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Lift the shroud of mystery concerning what is important to shoppers in how they relate to stores. This study of 956 consumers will define how important elements such as lighting, flooring, music, in-store television, cleanliness and temperature are to shoppers in general and in specific store types. A 130-page report in PDF format with charts and tables based on a September 2005 survey.
This study takes an in-depth look at Store Atmospherics through the eyes of consumers. How important are store atmospheric elements, such as cleanliness, lighting, fixtures, width of aisles, flooring, music, product demonstrations and more to shoppers? Is the response different in different store formats? This report includes shopper data based on geographic variations, demographics and more.
This study is essential reading for anyone involved in marketing, store planning, design and construction.
Based on an in-depth survey of 956 consumers, age 16 and older, across the United States, this September 2005 report provides a report card on the investments retailers make when building and outfitting stores.
Date: Oct. 1, 2005
Product: PDF Format. 130+ page report.
Price:
$990.00
This product is delivered via download from our website.
Adobe Acrobat Reader is required to view most files (PDF format).
Once you have completed your purchase, you will have
immediate access to the purchased files.
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