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A new start for True Value
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True Value has a new focus on its retail brand. To market itself as the destination spot for consumers with small home-improvement projects, the co-op has created an aggressive marketing campaign that will include print ads, television commercials and radio spots, down to new name tags for sales associates. Along with this new identity comes a new slogan for the hardware giant: "Start Right, Start Here." This five-page special report focuses on the details of this marketing blitz, along with information about new products and lines.
Date: Mar. 20, 2006
Product: PDF Format. 6-page report.
Price:
$25.00
This product is delivered via download from our website.
Adobe Acrobat Reader is required to view most files (PDF format).
Once you have completed your purchase, you will have
immediate access to the purchased files.
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