Influencing consumers is always easiest at the start of their purchase decisions. Once they've locked into ideas, it is much harder to have an effect on them then it is to start them in the proper direction. How do consumers start a home improvement project? What sources of information do they use? How do they select a contractor? This original research poll of 1,000 respondents answers these questions and more.
If you would like to have this Report sent to you on a CD-Rom, please Click Here.
In the Beginning is a special research project focused on understanding how homeowners approach that critical starting period in their projects.
The following subject areas are covered:
• Retailers that they close enough to consider shopping at
• Sources of project information that they would use (both total and most important source)
• What are the important areas that they want information about
• How they would go about finding a contractor (if needed)
• The value of key information sources of selecting a contractor
• Most important factors in making the decision which contractor to select
• How they found the last contractor they used
• Satisfaction with their last contractor project
A full battery of demographic and homeownership information allows for extensive analysis and understanding of important differences. These factors include:
• Gender
• Household income
• State of residency
• When a home improvement project was last done in their home
• When a project was last done that involved a contractor
• Amount of money spent on home improvement projects in the past 12 months
• Self categorization of personal involvement in home improvement
• Size of household
• Presence of children in household
• Age of current residence
• How long they have lived in their current home
• Marital status
Methodology
The study was conducted in on the Internet with a sample of 1,000 respondents representative of US homeowners. Interviewing occurred in December 2006.
The Report
For those who want greater detail, data tabulations are available run against three banners. If needed, custom tabulations are also available.
A special supplement is available to explore home installation services of three leaders, The Home Depot, Lowe’s, and Sears. Covered are:
• Awareness and prior usage of each company’s home installation services
• Overall rating for the home installation services from each company
• Overall rating among past users of each company’s services
Purchase Options
The report is available in electronic form. The following are the options available:
1. Core Report/Presentation Includes: PowerPoint - 48 slides/pages (1997-2003 or 2007 formats) Price: $995
2. Supplement on Home Installation Services* Includes: Word format – 9 pages Price $450
3. Data Tabulations* Includes: Three PDF files (273 pages) Prices $450
4. Custom Tabulations* Includes: Per client needs Price Per quotation based on specifications
* These items are only available to purchasers of the core report/presentation
For More Information Contact
Fred Miller
President, Consumer Specialists
901 757-5865
fred@consumerspecialists.com
