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Dollar General adds Fisher Price, Bobbie Brooks lines
DSN Retailing Today
Thursday, October 20, 2005
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Dollar General Corp. on Thursday said it added exclusive Fisher-Price and Bobbie Brooks apparel lines to fall offerings in stores.
The Fisher-Price brand is a line of infant and toddler fashions. The clothing sets for infants and toddlers are priced from $6 to $10, exclusively at Dollar General.
Bobbie Brooks makes its debut in Dollar General stores with offerings in casual sportswear, sleepwear, hosiery and slippers. Bobbie Brooks apparel, in misses and plus sizes, are priced from $6 to $15. Bobbie Brooks is now an exclusive brand to Dollar General.
"The introduction of Fisher-Price and Bobbie Brooks to our apparel lines reinforces our commitment to delivering well-known brands our customers trust, at affordable prices," said Stonie O'Briant, evp of merchandising, marketing and strategic planning. "We believe these brands are a great fit for Dollar General whose shoppers demand true value and quality."
Companies referred to in story:
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