Target is hitting the high end. The mass retailer's trademark
red-and-white bulls eye is the focus of a new fashion collection called
Targèt Couture, which will be launched by Brand Central and
California-based specialty retailer Intuition this month.
“Target's fantastic marketing and their association with fashion designers
have made the iconic bulls eye design a symbol of cool,” said Ross Misher,
chief executive officer of Brand Central.
Brand Central, a licensing and brand company, developed the program and
asked Target for permission to use their trademark for the collection. Brand
Central specializes in developing brand extension programs on behalf of its
clients, which include Kellogg's, The Weinstein Company, E! Entertainment
Television and Mark Burnett Productions.
The collection includes designer handbags by Jaye Hersh, denim by J &
Company, fine jewelry by Lizzie Scheck Jewelry, accessories by Madeline
Beth, fashion tops by Mighty Fine and cashmere by Raw-7. The designers'
interpretations of the bulls eye appear on the back pocket of jeans, the
side of a crystal-encrusted clutch purses and encircling a skull and
crossbones on printed T-shirts.
The Targèt Couture collection will launch at an event hosted by Intuition at
L.A.'s Social Hollywood Club on May 11. All proceeds will benefit the
Multiple Sclerosis Society of Los Angeles.
