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PetSmart to host costume parties
By Carlie Kollath, DSN Retailing Today
Friday, September 29, 2006


PetSmart's is set to kick off the holiday season with a national Howl-O-Ween costume party and photo event for cats and dogs.

The in-store event will be held ever every PetSmart location on Oc. 24 from 6 to 8 p.m. Photographers will be on hand during the costume party to take pictures of the animals. Photo packages (including an exclusive photo frame) will be sold for $6.95, or$4.95 with a Pet Perks savings program card.

A costume party will be held in each store at 7 p.m. The top three finishers will receive awards. Free Howl-O-Ween collar charms will also be given out to the first 100 pet owners at each store.

This Halloween, PetSmart is featuring a variety of new costumes for pets. Costumes available for dogs are Darth Vader, Princess Leia, Batman, Superman, a cow, chicken and a devil. Cats have six different cat hat styles, including a pink pig, a pumpkin and a leopard, all for $4.99.

PetSmart also is offering a special pet grooming package this Halloween, which includes scented remoisturizer and cologne, ribbon and a Halloween charm.

Companies referred to in story:


Stock %Chg Industry Mkt Cap
PETsMART Inc. $20.29 +0.25% Specialty $2.6B
Quote data as of: 03/31/2008 12:07 PM



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