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H-E-B offers first private labelled pet insurance
DSN Retailing Today
Wednesday, April 25, 2007
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H.E. Butt Grocery customers will now have access to health insurance for their pets thanks to a new program launched by H-E-B and Pethealth on April 23. According to the companies, MAX Pet Insurance--the first private labelled pet insurance program for any mass retailer in the United States--is a comprehensive program that covers all accidents and unexpected illnesses that may happen to dogs and cats. The two companies first announced that they had signed a three-year strategic alliance agreement in August 2006.
“We are very excited to offer this affordable pet insurance program to our customers as it allows them the opportunity to take care of their pets in the case of an unanticipated illness or accident,” said Scott Pry, business development manager of grocery procurement and merchandising for H.E. Butt. “This program is the first of what we expect to be several new initiatives designed to meet the growing needs of our customers who have pets.”
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