PharmaCentra will offer the drugstore.com mail order pharmacy as a new choice for patients to use with WellTouch, its compliance and persistency program. During live prescription refill reminder calls each month, patients enrolled in WellTouch will be able choose to get their medication at drugstore.com and have it delivered directly to their home.

“When the opportunity to partner with a company like drugstore.com presented itself, we knew that it would bring an unprecedented level of customer service and convenience to our WellTouch program,” stated Dan Berman, chairman and chief executive officer of PharmaCentra. “Because drugstore.com offers world-class customer service and a fully licensed U.S. pharmacy able to ship prescriptions to all 50 states, we believe that offering this service will improve patient compliance, in turn improving those patients' outcomes.”

According to Berman, the agreement with drugstore.com, “closes the loop for WellTouch, allowing us to offer our clients a business model that provides an option for distribution directly to a patient. And the fact that drugstore.com has created such a recognizable and positive brand in the market gives us confidence that the pharmaceutical companies we serve will be very pleased with this newest enhancement to WellTouch.”

Companies referred to in story:

Stock %Chg Industry Mkt Cap drugstore.com inc. $2.29 +1.33% Drugstores & Rx $220.9M Quote data as of: 03/31/2008 11:59 AM