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Ulta to sell Tonytail lines
By Antoinette Alexander, Drug Store News
Wednesday, September 5, 2007


Beauty store Ulta has inked a deal with The Tonytail Co. to introduce in September a 40-SKU Tonytail planogram space in Ulta's 300-plus stores nationwide.

“Now, our patented Tonytail ponytail wrap, Braided Tonytail Tonybands, thick and thin Braidies, Puffy Pony volumizing styling tool and Scarf Switch-a-roo headbands and other hair accessories are even more easily accessible to consumers across the country who love to change their hairstyles anytime, any place, as quickly and easily as they change their shoes or outfits,” stated Mia Minnelli, chief executive officer, president and founder of The Tonytail Co.

For the holiday season, the company has introduced the French Twister, for an updo in seconds, and the Faux Hair collection, which enables beauty shoppers to quickly and easily add length, style and texture.

The products also are sold at Claire's, Bed, Bath & Beyond/Harmon, AAFES, drugstore.com, Beautyfirst, Pure Beauty and Tonytail.com.

Companies referred to in story:


Stock %Chg Industry Mkt Cap
drugstore.com inc. $2.29 +1.33% Drugstores & Rx $220.9M
Quote data as of: 03/31/2008 11:59 AM



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